What Makes Good Product Packaging?
If you are in the manufacturing business, then having an outstanding brand is the only way to success.
There are a lot of thing written about branding and making your brand the best in the industry. If you want to learn about branding your products than there are many experts who have written articles about this. When it comes to influencing the buying decisions of consumers there is one sure thing that plays a very important role and that is brand packaging.
When you are in a store, what makes you pick an item out of so many other products lined up on the shelves? Yes, you choose the best quality and the lowest price, but aside from this, your initial dustmen of the product would surely be based on the brand packaging and design.
You can expect consumers to pick up your product first if it comes with great packaging and design which clearly show how it can meet your consumer’s needs and wants. What should brand packaging look like to make it stand out from among the rest of the products on the shelves? Here are some factors to consider.
The first thing you need to come up with is a catchy, quirky name, something that you thought of yourself, which is short and easy to remember and one that gives them a reminder of what they are buying. These qualities in a name have been proven to work.
Overall look and design is another important factor that will attract potential buyers. Use of colors, typography, simplicity, balance of white space, use of images or illustrations are just some of the many things that can help your package get the attention of consumers. If not done correctly, your packaging can cost much so do it well and correctly. If you can’t do it yourself, you can hire a graphic designer or a marketing executives who know about brand packaging.
Do your packaging with your target customers in mind and make sure you give them something valuable in your packaging, something that engages them and connects to their needs, wants, and their lifestyle. Benefits are more important than product features so you should also include this is your package message. If you product informs that of how their problem or need can be solved with it, then it can become a desired item. The product packaging should be able to speak out for itself since there are no sales persons in big store chains.
You can have a better package if it Is not just of the looks bur for function as well. Help from professionals would be valuable to come up with the best packaging that will stand shipping and not easily damaged in the shelves.